Claridge's iconic Christmas Tree; the story behind it

In London's most iconic hotel lobby stands the Claridge’s Christmas tree. It is a process of creation that intertwines art, fashion and design. But how did it begin? LLW has the lowdown

For over a decade, Claridge’s, part of The Maybourne hotel group, has transformed its lobby every Christmas with an extraordinary ‘Designer Tree’. It is always a memorable reveal and more often than not a stunning fusion of luxury and artistry.